3 Improv Skills Every Salesperson Needs

The art of sales is a lot like the art of improv.  Both disciplines require training and practice in heightened communication skills.  They also require a vulnerability, wherein participants put themselves out there, hoping to succeed, but with no guarantee.  Neither improv nor sales is easy, and achieving success in either one is a satisfying accomplishment.  Because of my dual careers as an improv performer and as a salesperson, I learned almost all of the successful techniques cross-over. I want to   share 3 important lessons that I took from the stage to my sales work which elevated my career and made selling a hell of a lot easier.

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Change Your Company Culture, or Else

During my years working in the staffing industry, questions about a company’s culture came up a lot.  Staffing companies play an important role as the liaison between prospective candidates and the company doing the hiring.  A company’s culture is a critical piece in enticing talent to want to work at a particular company. I was always amazed at how many companies undervalued their culture.

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If You Make Them Laugh, They Will Buy

Business and comedy have historically remained on opposite sides of the fence; however, we are starting to see a shift in our world of shorter-than-ever attention spans.  Companies are starting to realize that content marketing, and more specifically the online content featured on their YouTube channels, Facebook and Twitter feeds is one of their biggest selling tools.  Customers today want to be entertained not informed.

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